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One of the biggest sports brands in the world is betting big on Bitcoin (BTC).
Speaking at the Bitcoin 2025 Conference in Las Vegas, the head of Paris Saint-Germain (PSG) Labs, Pär Helgosson, claims that the Champions League final-bound French footballing giant is currently holding BTC.
“When I say PSG is the club of the new generation, I mean we’re about what’s next. Just like Bitcoin…
Last year, we put Bitcoin in our books.
We took our fiat reserves and we allocated Bitcoin. We still have it in our books.
As one of the largest clubs in the world, we are the largest player in the sports ecosystem to do that.”
According to some reports, the club holds 120 BTC, worth $12.5 million at time of writing.
The PSG Labs head dropped the BTC bomb on the eve of PSG’s visit to the Champions League final against Italian juggernauts Inter Milan in Munich, Germany. The 2024 Champions League final had over 400 million viewers worldwide. The Super Bowl of the same year had approximately 124 million viewers.
The PSG Fan Token (PSG) briefly leaped from $2.41 to $2.74 following the news, a 13.7% increase. PSG is worth $2.43 at time of writing, down 6% in the last 24 hours.
BTC is currently trading for $104,312, down 2.4% over the same period.
