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Crypto.com and Hollywood.com have announced a new partnership to introduce an entertainment-focused prediction market, giving fans a way to trade on outcomes tied to movies, TV, music and award shows.
The new platform will be available through Hollywood.com and operated by Crypto.com.
Says Travis McGhee, Managing Director, Global Head of Capital Markets at Crypto.com,
“As prediction markets continue to grow and be part of a customer’s trading and investment strategy, we are excited to partner with a leading entertainment media property to offer customers a new way to engage with their favorite content.
Entertainment fans are some of the most passionate consumers and we look forward to providing them a new, legal prediction market specifically tailored to them through a trusted platform.”
The partnership aims to provide a federally compliant and secure platform where users can make predictions and trade event contracts based on entertainment outcomes. The platform aims to allow users to turn their entertainment knowledge and opinions into market-based predictions that reflect what might happen next in pop culture.
Says Mitchell Rubenstein, Co-CEO of Hollywood.com, of the new venture,
“The success of prediction markets demonstrates the massive appetite for trading on the outcome of future events—and now Hollywood.com is bringing that innovation to entertainment’s biggest stage.
Partnering with Crypto.com, we’re launching the first prediction platform dedicated entirely to movies, TV, video gaming, Broadway, pop culture, and celebrities. Imagine predicting reality show and award show winners, or whether a musical artist will reach #1 on the charts—we’re giving fans a voice in predicting the moments that define entertainment. This isn’t about sports, politics, or financial markets—this is pure entertainment. We’re creating an entirely new way for fans to engage with the content they’re passionate about, and as Hollywood.com, we are excited to lead this transformation with Crypto.com.”
