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Acuity Trading has announced a strategic partnership with Hoc-Trade to integrate behavioural analytics and sentiment-based data into a unified solution for brokers and traders. The collaboration brings together Acuity’s data-driven insights with Hoc-Trade’s real-time behavioural AI, aiming to deliver a more tailored trading experience.
The partnership enables mutual integration of each company’s core technologies. Hoc-Trade’s behavioural analytics will be embedded into Acuity’s suite of widgets, while Acuity’s sentiment and technical analysis data will be directly accessible through Hoc-Trade’s TradeMedic tool. This dual integration is powered by a newly developed API, providing real-time, personalised insights within brokerage platforms.
Hoc-Trade connects directly to broker systems and monitors trading activity
Hoc-Trade connects directly to broker systems and currently monitors trading activity from more than 400,000 traders. Its TradeMedic product uses behavioural AI based on live and historical trades to surface individual patterns and psychological biases. These include overtrading, early profit-taking, and emotional decision-making. By making such patterns visible, the platform intends to support better decision-making through increased self-awareness.
Jonas Schleypen, CEO of Hoc-Trade, commented, “We’re excited to join forces with Acuity Trading, a like-minded partner with a shared vision for helping traders gain deeper self-awareness and make more informed decisions. This collaboration will empower traders and brokers alike with more personalised, actionable and data-driven insights.”
The integration is designed to support increased trader engagement and retention by aligning educational and market signals with the user’s trading behavior. In addition to serving retail clients, the offering also supports B2B applications, providing brokerages with data to better understand and serve their client base.
Andrew Lane, CEO of Acuity Trading, added, “At Acuity, we’re always looking for innovative ways to help brokers and traders understand the markets better. Our partnership with Hoc-Trade brings together behavioural intelligence and real-time market data to create a unique solution that builds engagement, performance, and smarter trading.”
Acuity Trading first gained prominence in 2013 with the release of its visual news and sentiment analytics. The company has since expanded its product suite to include alpha-generating alternative data tools delivered via APIs, MT4/5 plugins, and plug-and-play widgets. Over the past year, Acuity has introduced updates to its sentiment analytics, extended language coverage, and announced integrations with leading trading platforms and data aggregators.
Hoc-Trade, meanwhile, has focused on developing behavioural finance applications rooted in AI. Its flagship TradeMedic platform is designed to highlight the psychological drivers behind trading decisions, offering insights that can improve consistency and long-term performance. The company’s approach combines academic research in behavioural finance with machine learning techniques tailored to financial data.
The partnership aims to provide brokers with a competitive edge by delivering a high degree of personalization without increasing operational complexity. For end users, the combined solution brings actionable insights within their trading platform, with minimal user effort or configuration required.
The companies said they expect the integration to support higher trading volumes, improved user satisfaction, and expanded educational value for clients. While no specific brokers were named in the announcement, both Acuity and Hoc-Trade noted that the solution is currently available and in deployment with multiple trading firms.
This announcement does not constitute investment advice or an offer to invest. Trading leveraged products such as forex and CFDs carries a high risk of loss and may not be suitable for all investors.
