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IG Group has partnered with Alloy to integrate its identity and fraud prevention platform into the company’s risk management framework. The move aims to improve automation in Know Your Customer (KYC) processes, enhance client onboarding, and meet rising regulatory expectations without slowing down IG’s operational or growth objectives.
As a FTSE 250 trading firm operating in multiple global jurisdictions, IG faces a complex regulatory landscape and high transaction volumes. Alloy’s solution helps consolidate identity verification and risk assessment workflows under a single platform, allowing IG to automate due diligence across customer onboarding and ongoing account activity.
“Perpetual KYC from a conceptual ideal to a real-life”
William Mead, Head of Operations at IG Group, commented, “Integrating Alloy’s identity and fraud prevention platform into our risk management processes is transforming perpetual KYC from a conceptual ideal to a real-life, proven way of operating that increases automation and efficiency, and reduces risk and development burden. From the outset, Alloy’s UK team fundamentally appreciated the drain on capacity and resources that continual ID verification creates without the right technology in place. Alloy’s automated verification and monitoring tools help us refocus our attention and efforts to deliver the sort of user experience an IG customer expects from us. By continually ensuring we know who our customers are in accordance with expanding regulatory rules, the experience we can provide feels less intrusive, less onerous and more streamlined.”
UK fintech and trading companies face increasing scrutiny from regulators, particularly in areas like onboarding, KYC, anti-money laundering, and fraud prevention. Manual and fragmented approaches often result in high referral rates, low straight-through processing (STP), delayed account activations, and higher customer attrition. Alloy’s tools support IG in addressing these gaps through real-time decisioning, perpetual KYC capabilities, and configurable data orchestration.
James Baston-Pitt, Alloy’s Head of Growth UK, EMEA and APAC, commented, “IG is an exceptional company that has been focused and collaborative in making bold transformations to their customer decision-making and in-life processes. Balancing the importance of robust, compliant, and seamless experiences globally involves fine-tuning customer journeys to maximise automation in both core and expansion markets. We are very excited about what we have achieved together so far.”
Regulatory penalties and reputational harm as top concerns
Alloy’s research shows that 93 percent of UK fintech executives cite regulatory penalties and reputational harm as top concerns in fraud-related events. The company’s platform allows firms like IG to align global compliance obligations with growth strategies, while minimizing the need for post-onboarding remediation.
Since adopting Alloy’s platform, IG has reported a significant increase in automated account activations and reduced reliance on manual review. The integration also allows IG to adapt its risk-based approach dynamically across markets, ensuring a consistent customer experience while maintaining regulatory standards.
IG said the partnership supports its broader strategy of refining user experiences and expanding internationally without compromising on compliance or operational efficiency. The firm plans to continue scaling its use of Alloy’s orchestration layer to streamline verification across business lines and customer types.
