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Popular trading app Robinhood said on Tuesday it will roll out pro and college football prediction markets, letting users trade on the outcomes of games as the 2026 season approaches.
The new service, offered through Robinhood Derivatives in partnership with event-trading platform Kalshi, will allow customers to wager on results from every professional regular-season matchup and games involving Power Four college conferences and independents. The company said the feature will go live “in the coming days.”
“Football is far and away the most popular sport in America,” said JB Mackenzie, Robinhood’s vice president and general manager of futures and international, in a statement. “Adding pro and college football to our prediction markets hub is a natural next step as we build Robinhood into a one-stop shop for trading.”
Robinhood’s move follows an earlier stumble in February 2025, when the firm paused plans to let customers trade on the NFL’s Super Bowl after the U.S. Commodity Futures Trading Commission (CFTC) raised concerns. In Tuesday’s announcement, Robinhood avoided directly naming the NFL or NCAA, stressing that its prediction markets were not endorsed by any sports leagues, teams, or governing bodies.
Kalshi Partnership Expands
Robinhood first disclosed its tie-up with Kalshi in March, saying it intended to offer prediction markets spanning politics, economics, and sports. Kalshi, which has faced scrutiny from U.S. gambling regulators, operates under the FinP2P protocol and has grown rapidly through event-based trading, particularly during the 2024 U.S. election cycle.
Kalshi recently expanded payment options to include Solana, alongside bitcoin, USDC, and Worldcoin (WLD). The firm also announced in May that the CFTC had moved to dismiss an appeal challenging its operations, which it hailed as validation for event contracts.
Prediction markets — a blend of financial trading and betting — are increasingly viewed as a growth opportunity. Crypto exchange Coinbase has said it plans to add event markets to its offerings, while Polymarket emerged as the leading blockchain-based platform in the space.
For Robinhood, the expansion marks another step in diversifying revenue beyond traditional brokerage services, as it looks to attract sports fans and traders alike into a sector that sits at the intersection of finance, betting, and entertainment.
